This initiative, supported in Italy by UNAPA and co-funded by the European Union, aims to promote the sustainability of the entire potato production chain.
The European Union has created a new, engaging campaign dedicated to farming and sustainability called “Potatoes Forever!”. In Italy, this initiative is being promoted by the UNAPA Potato Farmers’ Union (Unione Nazionale tra le Associazioni dei Produttori di Patate), while in France, it is being run by the CNIPT (Comité National Interprofessionnel de la Pomme de Terre). The goal of this campaign is to raise awareness among consumers about the sustainable practices adopted in the agricultural sector, highlighting any steps taken by farmers to make every phase of production more environmentally-friendly.
Sustainability and enhancement of agriculture: an initiative funded by the EU
The European Union has decided to fund this new campaign, which will run until 2025, with the goal of increasing awareness among consumers regarding the sustainability of a much-loved food like potatoes. This tuber has been eaten for centuries in Europe and is well-known for its versatility in cooking and its recognised nutritional benefits.
This initiative will progress through the development and promotion of several fundamental pillars. First of all, it will focus on defending biodiversity, a crucial aspect for preserving different potato varieties in the long term. Furthermore, it will encourage respect for soil and water, vital elements for sustainable farming. Best practices will also be shared on preventing food loss and food waste, which are increasingly important issues for modern society. Another cornerstone will be the importance of guaranteeing traceability all throughout the production chain. This will allow consumers to get a clear view of the entire potato process, promoting transparency and trust in the product. Finally, the campaign will support producers in the supply chain, recognising the crucial role they play in providing high-quality potatoes in a sustainable way.
“Potatoes Forever!” is a significant step in the European Union’s commitment to promote sustainable, informed farming practices. Through this project, it will try to educate consumers about the importance of sustainable food choices and enhance the key role of farmers in guaranteeing a supply of potatoes that respects the environment and people’s health.
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