2019 has been a particularly positive year for the McCain V range potatoes marketed by Romagnoli F.lli S.p.A., for which we estimate an increase in sales of 31% by volume and 43% by value compared to 2018.

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These results have been achieved thanks to the solid partnership that for many years has linked our company with the multinational McCain on the Italian market, offering a wide range of solutions that enable us to reach all the types of markets, from collective and commercial catering to the food industry and large-scale distribution.

The success of these products is part of a broader market trend where items offering high service content are now one of the few growth segments. And it is thanks to this success that in the month of December the Ready To Heat line will be launched, a new food service line that represents a further leap of quality in the range offered, comprised of peeled potatoes, cut into various formats, already cooked, in modified atmosphere packaging that makes it possible to reach a shelf-life of 21 days without the addition of preservatives or other additives.

Ready To Heat potatoes just need to be reheated in the oven for a few minutes to reach an appetising golden brown. Alternatively, they can be enjoyed after being steamed or boiled in water or used directly as an ingredient for tasty salads and other cold dishes. The absence of preservatives and the ease of preparation make the Ready To Heat line ideal for professional operators, a practical and natural solution for collective and commercial catering.

The entire assortment will be produced in the CêlaVíta plant in Wezep, Netherlands, a company acquired by McCain in 2012.