Innovation in the agri-food sector helps optimise the use of natural resources, improve the quality and yield of products, and therefore has a positive effect on the environment, society and the economy.

Nevertheless, certain obstacles still remain in Italy that are slowing down the full application of agriculture “4.0”. These are the findings from the V Forum Agrifood Monitor by Nomisma, held in February, when a survey created by Nomisma in partnership with Crif was presented.

In addition to the backward infrastructure, this survey highlights certain cultural limitations: 45% of the people surveyed see tradition in food as being synonymous for quality. This means that products from “traditional” companies are considered better quality than those made by more technologically innovative companies. Out of these people, some are even willing to pay more to keep buying and eating foods from less technologically savvy producers (18%).

Nomisma’s survey highlights that Italians’ many incorrect beliefs about innovations in agriculture come from their lack of knowledge, which is the reason why they would even be “turned upside-down” if they were properly argued and explained, clarifying the functions and advantages of technological innovation in the sector. This lack of knowledge is not only an obstacle to the establishment of agritech and restricts people from enjoying its benefits, but also generally stops the sustainability goals set by the Green Deal from being achieved. In fact, the issues of climate change and a shortage of food and natural resources are real problems, which we can and must tackle by adopting responsible production systems, the development of which also involves investment in research and the implementation of cutting-edge technologies. Consumers fully agree with this: 54% think that Italian farmers need a change of direction, a U-turn which would involve investment in innovation, which is considered essential.

As a company, we care about the issue of sustainability, which is the reason why we invest in research and innovation projects which, in recent years, have led to the development of new environmentally-friendly potato varieties and growing techniques that combine best farming practices and protecting natural resources, in order to promote a sustainable agri-food system: taking responsibility for our planet and people. Read more here: research and development.

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