At first, he seems grouchy, slightly cynical and easily irritable, at times even rude. But then, underneath that slightly tough surface, you find a real heart of gold, someone who would do anything for his wife and friends....

We’re talking about the legendary “Mr. Potato Head”, the famous potato-shaped toy, who has won over the hearts of millions of children (and adults!) ever since 1952; however, it was in “Toy Story” (1995) that he became a global icon!

Mr. Potato Head is one of the most loved characters from the Pixar saga, and thanks to his detachable parts – eyes, ears, nose and moustache – he perfectly represents the idea of creativity and personalisation.

Here’s an interesting fact: Mr. Potato Head was the first toy ever to be advertised on TV. A real revolution in the world of marketing! After his appearance on screen, sales of the toy skyrocketed. The idea for a customisable potato came from George Lerner, who used to have fun using potatoes to create dolls for his sisters. The kit initially contained various detachable pieces, including eyes, nose, mouth and several accessories, but not the potato itself, which kids had to get themselves. A real tribute to creativity and enterprise!

Yes, a very famous toy, which then became the star of one of the animated films that revolutionised cinema, is actually a potato!