“Spicchi al naturale” and “Mini patate bio” are two premium product innovations for retail all about natural ingredients.
Today, Romagnoli F.lli and McCain, a worldwide leader in the production of frozen potatoes, unveiled two new premium products for the retail channel at Macfrut – Spicchi al naturale and Mini patate bio – by the CêlaVíta brand, a Dutch company specialising in the production of ready-made fresh potatoes, which has been part of the McCain group since 2012.
These two new products unveiled today are in line with the most common food trends among Italians, who increasingly prefer “natural” foods and focus on sustainability and health. Just think of the success of “free-from” diets: 31.4% of Italians choose free-from products (without any sugar, added fats, the use of antibiotics, etc.) (source: Italy Report 2021, Eurispes).
Made by selecting the most suitable potato varieties for this type of product, CêlaVíta Spicchi al naturale and Mini patate bio are ready to use, pre-washed, peeled and 100% cooked, in convenient 425g packs that are easy to heat up and enjoy, meeting the growing need to eat healthy food even when you have little time to spare. These two new products are made without any additives or preservatives to guarantee the flavour and goodness of high-quality potatoes at their most natural. This is why they have a shelf life of 19-20 days from delivery to the store.
“The retail channel can now also rely on the high-quality potatoes guaranteed by the CêlaVíta brand”, emphasised Romagnoli F.lli S.p.A. CEO Giulio Romagnoli, “a company with over fifty years of experience in producing fresh ready-made potatoes, for whom we have been the exclusive partner for Italy in the food service channel since 2002. Just like every other section, the packaged, ready-to-eat range must innovate more and more to meet the growing need to serve good, healthy and natural products. Products offering high service content must go hand in hand with the ability to ensure the authentic flavour of high-quality raw materials, while respecting healthy eating. This is what we guarantee with new CêlaVíta ready-to-eat potatoes”.
Image: CêlaVíta
